Shilpa Shetty Buys Stake in IPL | Shilpa Shetty Buys Stake in Rajasthan Royals
"It's a strategic business investment. I always support the underdogs as I am myself one. Rajasthan Royals were the underdogs in IPL before they succeeded (in winning the title)", Shetty told a media conference on Tuesday.
Shetty has invested her money in the Rajasthan Royals team, co-owned by Manoj Badale who is also its chairman, as the CEO of S2 Global Productions Private Limited and her business partner in the venture is the CEO of Dubai-based Essential Trading Company, Raj Kundra.
Kundra said he has heeded the advise of his father to always invest in a successful venture and the triumphant Royals franchise team fit it perfectly.
Badale, announcing the selling of 12 per cent stake in Rajasthan Royals was valued at $140 million, said that last year the focus was to make it a well-known brand in India and this year the strategy was to globalise it.
"We wanted to find a strategic partner to develop the commercial properties. We want to make Rajasthan Royals into more than a cricket franchise, want to make it into a global brand. It was the second-most popular team in all of India last year, and obviously the number one in Rajasthan", he said.
Badale also announced that the focus of the Royals team would always remain cricket-specific and that this year the team will include a few young players who already have had a few interactive sessions with Australian spin legend and the team's captain-cum-coach Shane Warne.



